Other work
Other work
Other work
The results 💗
Seasoned Roblox gamers knew that spending a fortune on virtual fashion items to dress up their avatars were a thing, because they simply weren't playing around with looks. So how can Zeeman show the Roblox community that good fits didn't have to cost too much?
Seasoned Roblox gamers knew that spending a fortune on virtual fashion items to dress up their avatars were a thing, because they simply weren't playing around with looks. So how can Zeeman show the Roblox community that good fits didn't have to cost too much?
Making every avatar shine with Basics on Top
Making every avatar shine with Basics on Top
Well, we couldn't beat them, so we joined them. Together with Zeeman, we set up shop in creating the first ever Zeeman store with a fitting room - on Roblox! Offering basic collections at affordable prices on the game's marketplace, players were able to get dressed and look good without a hefty price tag.
Well, we couldn't beat them, so we joined them. Together with Zeeman, we set up shop in creating the first ever Zeeman store with a fitting room - on Roblox! Offering basic collections at affordable prices on the game's marketplace, players were able to get dressed and look good without a hefty price tag.
Our approach
Our approach
Welcome to
Zeeman on Roblox
Welcome to
Zeeman on Roblox
Before the launch, we worked with creators to tease and hype up the community. The day of the virtual store opening was then celebrated with a livestream, where the creator and the people were invited to join us for flashmobs and other activities on the land. Players who managed to join us were also rewarded with a limited edition release - exclusively from Zeeman.
Before the launch, we worked with creators to tease and hype up the community. The day of the virtual store opening was then celebrated with a livestream, where the creator and the people were invited to join us for flashmobs and other activities on the land. Players who managed to join us were also rewarded with a limited edition release - exclusively from Zeeman.
The results 💗
To promote the Barbie movie premiering on July 21, Warner Bros. Discovery, Gospooky, and Snapchat launched an AR campaign featuring virtual clothing try-on and worldwide Landmarker experiences in Snapchat.
Making every avatar shine with Basics on Top
Our approach
This feature included designs inspired by the on-screen outfits of stars Margot Robbie and Ryan Gosling, bringing a piece of the movie magic directly to the users.
We transformed the most iconic statues and buildings around the world into Bar- bie-themed dollhouses. The launch took place at the Statue of Liberty in New York, the TCL Chinese Theatre in Los Angeles, the Capitol Building in Washing- ton, D.C., as well as at the Eiffel Tower in Paris, the Colosseum in Rome, Tower Bridge in London, the Sydney Harbour Bridge in Australia, and the Brandenburg Gate in Berlin.
Welcome to Zeeman on Roblox
The results 💗
15M
15M
15M
Video views
Video views
Video views
12.3M
12.3M
12.3M
Total reach
Total reach
Total reach
Impressions
Impressions
Impressions
15.4M
15.4M
15.4M
Engagements
Engagements
Engagements
400K+
400K+
400K+