Other work
Other work
Other work
How can we turn a dazzling on-ground exhibition for one of the world's most iconic diamond brands into an unforgettable online experience? This was the question in our partnership with Snap Inc. for Tiffany & Co.'s 150th anniversary in London. As the Vision & Virtuosity exhibition took place at the equally unique London Saatchi Gallery, we decided to create a lens that highlighted every detail and shine like no other.
How can we turn a dazzling on-ground exhibition for one of the world's most iconic diamond brands into an unforgettable online experience? This was the question in our partnership with Snap Inc. for Tiffany & Co.'s 150th anniversary in London. As the Vision & Virtuosity exhibition took place at the equally unique London Saatchi Gallery, we decided to create a lens that highlighted every detail and shine like no other.
Celebrating Tiffany & Co. with a dazzling landmark
Celebrating Tiffany & Co. with a dazzling landmark
When creating the concept for this project, we decided to focus on combining Tiffany & Co's prestigious heritage with Snap's newest technology to celebrate its 150th anniversary. We utilized Custom Landmarkers to enable anyone to scan and display digital timepieces at the London Saatchi Gallery, where the exhibition was on display. This resulted in a unique experience that would not be possible on any other platforms from technical and visual angles.
When creating the concept for this project, we decided to focus on combining Tiffany & Co's prestigious heritage with Snap's newest technology to celebrate its 150th anniversary. We utilized Custom Landmarkers to enable anyone to scan and display digital timepieces at the London Saatchi Gallery, where the exhibition was on display. This resulted in a unique experience that would not be possible on any other platforms from technical and visual angles.
Our Approach
Our Approach
We wanted to ensure that the lens we built would be as dazzling as Tiffany & Co. themselves. Hence, our AR developer took to Diamond Shader to help make every gem shine bright like the diamond it truly is. In creating the most immersive experience, we knew details mattered, so we used LiDAR to capture the building and later turned to photogrammetry to recreate it in 3D. Finally, we wrapped it up with Snapchat's Custom Landmarker technology, making the Tiffany & Co. lens an experience that could be unlocked just by scanning the London Saatchi Gallery.
We wanted to ensure that the lens we built would be as dazzling as Tiffany & Co. themselves. Hence, our AR developer took to Diamond Shader to help make every gem shine bright like the diamond it truly is. In creating the most immersive experience, we knew details mattered, so we used LiDAR to capture the building and later turned to photogrammetry to recreate it in 3D. Finally, we wrapped it up with Snapchat's Custom Landmarker technology, making the Tiffany & Co. lens an experience that could be unlocked just by scanning the London Saatchi Gallery.
Our Process
Our Process
How can we turn a dazzling on-ground exhibition for one of the world's most iconic diamond brands into an unforgettable online experience? This was the question in our partnership with Snap Inc. for Tiffany & Co.'s 150th anniversary in London. As the Vision & Virtuosity exhibition took place at the equally unique London Saatchi Gallery, we decided to create a lens that highlighted every detail and shine like no other.
Celebrating Tiffany & Co. with a dazzling landmark
When creating the concept for this project, we decided to focus on combining Tiffany & Co's prestigious heritage with Snap's newest technology to celebrate its 150th anniversary. We utilized Custom Landmarkers to enable anyone to scan and display digital timepieces at the London Saatchi Gallery, where the exhibition was on display. This resulted in a unique experience that would not be possible on any other platforms from technical and visual angles.
Our Approach
We wanted to ensure that the lens we built would be as dazzling as Tiffany & Co. themselves. Hence, our AR developer took to Diamond Shader to help make every gem shine bright like the diamond it truly is. In creating the most immersive experience, we knew details mattered, so we used LiDAR to capture the building and later turned to photogrammetry to recreate it in 3D. Finally, we wrapped it up with Snapchat's Custom Landmarker technology, making the Tiffany & Co. lens an experience that could be unlocked just by scanning the London Saatchi Gallery.
Our Process