Try on a pair of

fresh kicks 👟

Try on a pair of

fresh kicks 👟

Try on a pair of

fresh kicks 👟

Other work

Other work

Other work

For the "Sneakers Unboxed" exhibition at the London Design Museum, we presented a sneaker that offered visitors an innovative peek into what the future might hold. Positioned alongside iconic sneaker brands, it was crucial to deliver a unique experience. Thus, we introduced Sneaker0, a concept that promised to redefine the boundaries of sneaker design and interaction.

For the "Sneakers Unboxed" exhibition at the London Design Museum, we presented a sneaker that offered visitors an innovative peek into what the future might hold. Positioned alongside iconic sneaker brands, it was crucial to deliver a unique experience. Thus, we introduced Sneaker0, a concept that promised to redefine the boundaries of sneaker design and interaction.

Sneaker 0: the first

human-free sneaker

Sneaker 0: the first

human-free sneaker

When conceptualizing for Sneaker0, we knew we needed an idea to showcase the rich history of sneaker-making and a glimpse into the future of footwear. So we turned to machine learning, where we fed information about 7,000 different sneakers into a computer. We then allowed the AI ​​to further analyze and learn from more than 200 pairs of sneakers from the Sneakers Unboxed: Studio to Street exhibition, successfully turning the computer into a "sneakerhead" that created the world's first sneaker made by zero humans: Sneaker0.

When conceptualizing for Sneaker0, we knew we needed an idea to showcase the rich history of sneaker-making and a glimpse into the future of footwear. So we turned to machine learning, where we fed information about 7,000 different sneakers into a computer. We then allowed the AI ​​to further analyze and learn from more than 200 pairs of sneakers from the Sneakers Unboxed: Studio to Street exhibition, successfully turning the computer into a "sneakerhead" that created the world's first sneaker made by zero humans: Sneaker0.

Our Approach

Our Approach

Using machine learning in Sneaker0 meant we needed to give the computer time to learn, analyze, adapt, and refine over 7,000 different sneakers within a short timespan. By consistently teaching the AI ​​to classify the characteristics of iconic sneaker design, such as shape, structure, color, texture and height, we could give it years of design knowledge at a go.

Using machine learning in Sneaker0 meant we needed to give the computer time to learn, analyze, adapt, and refine over 7,000 different sneakers within a short timespan. By consistently teaching the AI ​​to classify the characteristics of iconic sneaker design, such as shape, structure, color, texture and height, we could give it years of design knowledge at a go.

Our Process

Our Process

Sneaker0 logged an average playtime of one minute on Snapchat and was picked up in over 80 pieces of publications including the New York Times, Highsnobiety, Design Week, and more. We saw a total of 4,495 lens views and 1,186 lens plays, while users shared the lens that gave them a playful glimpse into the future of footwear 109 times.

Sneaker0 logged an average playtime of one minute on Snapchat and was picked up in over 80 pieces of publications including the New York Times, Highsnobiety, Design Week, and more. We saw a total of 4,495 lens views and 1,186 lens plays, while users shared the lens that gave them a playful glimpse into the future of footwear 109 times.

The Results

The Results

For the "Sneakers Unboxed" exhibition at the London Design Museum, we presented a sneaker that offered visitors an innovative peek into what the future might hold. Positioned alongside iconic sneaker brands, it was crucial to deliver a unique experience. Thus, we introduced Sneaker0, a concept that promised to redefine the boundaries of sneaker design and interaction.

Sneaker 0: the first

human-free sneaker

When conceptualizing for Sneaker0, we knew we needed an idea to showcase the rich history of sneaker-making and a glimpse into the future of footwear. So we turned to machine learning, where we fed information about 7,000 different sneakers into a computer. We then allowed the AI ​​to further analyze and learn from more than 200 pairs of sneakers from the Sneakers Unboxed: Studio to Street exhibition, successfully turning the computer into a "sneakerhead" that created the world's first sneaker made by zero humans: Sneaker0.

Our Approach

Using machine learning in Sneaker0 meant we needed to give the computer time to learn, analyze, adapt, and refine over 7,000 different sneakers within a short timespan. By consistently teaching the AI ​​to classify the characteristics of iconic sneaker design, such as shape, structure, color, texture and height, we could give it years of design knowledge at a go.

Our Process

Sneaker0 logged an average playtime of one minute on Snapchat and was picked up in over 80 pieces of publications including the New York Times, Highsnobiety, Design Week, and more. We saw a total of 4,495 lens views and 1,186 lens plays, while users shared the lens that gave them a playful glimpse into the future of footwear 109 times.

The Results