Try the original lens today, save a life tomorrow 💛
Try the original lens
today, save a life tomorrow 💛
Try the original lens today, save a life tomorrow 💛
The rewarding
results 🤝
The rewarding
results 🤝
The rewarding
results 🤝
Other work
Other work
Other work
Together with Snapchat & Red Cross we leveraged the power of AR on to create an immersive CPR training lens, making life-saving instructions engaging and available at your fingertips.
Together with Snapchat & Red Cross we leveraged the power of AR on to create an immersive CPR training lens, making life-saving instructions engaging and available at your fingertips.
The first ever CPR training on your smartphone
The first ever CPR training on your smartphone
This innovative lens is no ordinary entertainment piece; it provides an immersive AR experience that simulates the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users are not only educated but also entertained. The added spatial storytelling requires users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.
The campaign isn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.
This innovative lens is no ordinary entertainment piece; it provides an immersive AR experience that simulates the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users are not only educated but also entertained. The added spatial storytelling requires users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.
The campaign isn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.
Saving lives with
Snapchat 👻
Saving lives with
Snapchat 👻
Launched on World Restart a Heart Day alongside cardiac arrest survivor and football legend, Fabrice Muamba, the lens served as a vital tool in emergency training, currently available in nine languages. It bridged the gap between the digital and physical realms, illuminating a path for future AR integrations in life-saving efforts.
Launched on World Restart a Heart Day alongside cardiac arrest survivor and football legend, Fabrice Muamba, the lens served as a vital tool in emergency training, currently available in nine languages. It bridged the gap between the digital and physical realms, illuminating a path for future AR integrations in life-saving efforts.
70% of cardiac arrests are witnessed, but only 20% act 🫀
70% of cardiac arrests are witnessed, but only 20% act 🫀
Together with Snapchat & Red Cross we leveraged the power of AR on to create an immersive CPR training lens, making life-saving instructions engaging and available at your fingertips.
The first ever CPR training on your smartphone
This innovative lens is no ordinary entertainment piece; it provides an immersive AR experience that simulates the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users are not only educated but also entertained. The added spatial storytelling requires users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.
The campaign isn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.
Saving lives with
Snapchat 👻
Launched on World Restart a Heart Day alongside cardiac arrest survivor and football legend, Fabrice Muamba, the lens served as a vital tool in emergency training, currently available in nine languages. It bridged the gap between the digital and physical realms, illuminating a path for future AR integrations in life-saving efforts.
70% of cardiac arrests are witnessed, but only 20% act 🫀