Other work
Other work
Other work
Our Process
Our Process
We leveraged multiple Snap technologies to highlight the festival when creating the lenses. For example, Landmarker experiences were employed when creating the lens that reimagined the skyline of New York. Separately, we also included Shopping experiences when making personal lenses for three up-and-coming designers from the show, allowing festival goers to purchase their favourite pieces without having to leave Snap. This created a seamless experience from start to finish, closing the loop in social commerce on top of elevating a festival made to impress.
We leveraged multiple Snap technologies to highlight the festival when creating the lenses. For example, Landmarker experiences were employed when creating the lens that reimagined the skyline of New York. Separately, we also included Shopping experiences when making personal lenses for three up-and-coming designers from the show, allowing festival goers to purchase their favourite pieces without having to leave Snap. This created a seamless experience from start to finish, closing the loop in social commerce on top of elevating a festival made to impress.
Our Approach
Our Approach
For MADE, we wanted to introduce multiple layers in fashion experiences. To do this, we created four lenses highlighting three up-and-coming designers and the festival as a whole. By scanning different Snap codes across the fashion festival, users could see the unique designs of various talented fashion names come to life. We also augmented the outlook of the runway as users pointed their phones to the skylines of New York, providing users with a whole new way to experience the festival digitally.
For MADE, we wanted to introduce multiple layers in fashion experiences. To do this, we created four lenses highlighting three up-and-coming designers and the festival as a whole. By scanning different Snap codes across the fashion festival, users could see the unique designs of various talented fashion names come to life. We also augmented the outlook of the runway as users pointed their phones to the skylines of New York, providing users with a whole new way to experience the festival digitally.
Transforming fashion runways with the AR of the future
Transforming fashion runways with the AR of the future
As MADE festival was returning after numerous difficult years, they wanted experiences that appealed to in-person guests and attendees who couldn't make it. With Snap Inc. as our creative partner, we created AR experiences that transformed the festival terrain into a digital playground that captivated audiences on and offline.
As MADE festival was returning after numerous difficult years, they wanted experiences that appealed to in-person guests and attendees who couldn't make it. With Snap Inc. as our creative partner, we created AR experiences that transformed the festival terrain into a digital playground that captivated audiences on and offline.
Transforming fashion runways with the AR of the future
As MADE festival was returning after numerous difficult years, they wanted experiences that appealed to in-person guests and attendees who couldn't make it. With Snap Inc. as our creative partner, we created AR experiences that transformed the festival terrain into a digital playground that captivated audiences on and offline.
Our Approach
For MADE, we wanted to introduce multiple layers in fashion experiences. To do this, we created four lenses highlighting three up-and-coming designers and the festival as a whole. By scanning different Snap codes across the fashion festival, users could see the unique designs of various talented fashion names come to life. We also augmented the outlook of the runway as users pointed their phones to the skylines of New York, providing users with a whole new way to experience the festival digitally.
Our Process
We leveraged multiple Snap technologies to highlight the festival when creating the lenses. For example, Landmarker experiences were employed when creating the lens that reimagined the skyline of New York. Separately, we also included Shopping experiences when making personal lenses for three up-and-coming designers from the show, allowing festival goers to purchase their favourite pieces without having to leave Snap. This created a seamless experience from start to finish, closing the loop in social commerce on top of elevating a festival made to impress.