Explore the world of Jeep through your phone 🗺️
Explore the world of Jeep through your phone 🗺️
Explore the world of Jeep
through your phone 🗺️
Other work
Other work
Other work
Jeep cars are a symbol of adventure - a lifestyle that encourages you to get out there and live to your fullest. However, it isn't resonating to the younger generation of buyers despite them being the key audience of increased car ownership during the pandemic.
Jeep cars are a symbol of adventure - a lifestyle that encourages you to get out there and live to your fullest. However, it isn't resonating to the younger generation of buyers despite them being the key audience of increased car ownership during the pandemic.
Turning every Jeep into an automobile dealership
Turning every Jeep into an automobile dealership
The task was to make Jeep the SUV of choice by rethinking how to make their customer journey more exciting. We wanted to make it easy for anyone to look up information on any Jeep they see on the road. By scanning the iconic Jeep grille via their Snapchat app, users would be able to learn more about the model, its specifications, and the nearest dealership where they can find a Jeep of their own.
The task was to make Jeep the SUV of choice by rethinking how to make their customer journey more exciting. We wanted to make it easy for anyone to look up information on any Jeep they see on the road. By scanning the iconic Jeep grille via their Snapchat app, users would be able to learn more about the model, its specifications, and the nearest dealership where they can find a Jeep of their own.
Our Approach
Our Approach
To achieve this, we developed a custom 3D rendering pipeline for generating realistic images of Jeep models in diverse settings. These images trained an AI to identify Jeep's seven-slot grille as a unique 'barcode.' Scanning this 'barcode' with an app reveals the Jeep's details and initiates the purchase process.
To achieve this, we developed a custom 3D rendering pipeline for generating realistic images of Jeep models in diverse settings. These images trained an AI to identify Jeep's seven-slot grille as a unique 'barcode.' Scanning this 'barcode' with an app reveals the Jeep's details and initiates the purchase process.
Our Process
Our Process
An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
The Results
The Results
Jeep cars are a symbol of adventure - a lifestyle that encourages you to get out there and live to your fullest. However, it isn't resonating to the younger generation of buyers despite them being the key audience of increased car ownership during the pandemic.
Turning every Jeep into an automobile dealership
The task was to make Jeep the SUV of choice by rethinking how to make their customer journey more exciting. We wanted to make it easy for anyone to look up information on any Jeep they see on the road. By scanning the iconic Jeep grille via their Snapchat app, users would be able to learn more about the model, its specifications, and the nearest dealership where they can find a Jeep of their own.
Our Approach
To achieve this, we developed a custom 3D rendering pipeline for generating realistic images of Jeep models in diverse settings. These images trained an AI to identify Jeep's seven-slot grille as a unique 'barcode.' Scanning this 'barcode' with an app reveals the Jeep's details and initiates the purchase process.
Our Process
An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
The Results