Hop into
the JBL Land 🥁
Hop into
the JBL Land 🥁
Hop into
the JBL Land 🥁
Other work
Other work
Other work
25M+
Views
22M
Impressions
Land visits
500K+
Engagements
1.1M
25M
22M
500K+
Views
Impressions
Land visits
Engagements
1.1M
Land visits
Impressions
Views
500K+
22M
25M
Engagements
1.1M
JBL wanted to discover more ways to reach out to the new digital-first generation. As they were a brand that celebrates self-expressionism, we found no better place than the very platform that welcomes and connects with audiences of all walks in life - Roblox. Together, we created a realm where music, gaming, and creativity would collide and called it the JBL Land.
JBL wanted to discover more ways to reach out to the new digital-first generation. As they were a brand that celebrates self-expressionism, we found no better place than the very platform that welcomes and connects with audiences of all walks in life - Roblox. Together, we created a realm where music, gaming, and creativity would collide and called it the JBL Land.
Are you ready to ride the flamingos of JBL Land?
Are you ready to ride the flamingos of JBL Land?
We wanted to give the community the most authentic experience in JBL Land, allowing players to break free from societal norms. By exploring different environments and engaging in mini games across the land, players would discover 'Soundbytes' that would make up their own unique voices. Everyone were welcome to play their favorite tune on mini stages known as 'Jukeboxes', shining the spotlight on virtually anyone at any time.
We wanted to give the community the most authentic experience in JBL Land, allowing players to break free from societal norms. By exploring different environments and engaging in mini games across the land, players would discover 'Soundbytes' that would make up their own unique voices. Everyone were welcome to play their favorite tune on mini stages known as 'Jukeboxes', shining the spotlight on virtually anyone at any time.
Our approach 🦩
Our approach 🦩
This is
JBL Land 🎧
This is
JBL Land 🎧
The launch of JBL Land and its activities are neverending. Instead, we saw an opportunity to create a space that continouously grows with fun games and content being added periodically. JBL Land will also play host to a variety of special events through the year, most of which coinciding with real-life activations such as the JBL Snow Party, JBL Music Academy, and more. This process ensures the longevity of JBL Land, and the community are continouously surprised in every login.
The launch of JBL Land and its activities are neverending. Instead, we saw an opportunity to create a space that continouously grows with fun games and content being added periodically. JBL Land will also play host to a variety of special events through the year, most of which coinciding with real-life activations such as the JBL Snow Party, JBL Music Academy, and more. This process ensures the longevity of JBL Land, and the community are continouously surprised in every login.
The results 💗
JBL wanted to discover more ways to reach out to the new digital-first generation. As they were a brand that celebrates self-expressionism, we found no better place than the very platform that welcomes and connects with audiences of all walks in life - Roblox. Together, we created a realm where music, gaming, and creativity would collide and called it the JBL Land.
Are you ready to ride the flamingos of JBL Land?
Our approach 🦩
We wanted to give the community the most authentic experience in JBL Land, allowing players to break free from societal norms. By exploring different environments and engaging in mini games across the land, players would discover 'Soundbytes' that would make up their own unique voices. Everyone were welcome to play their favorite tune on mini stages known as 'Jukeboxes', shining the spotlight on virtually anyone at any time.
The results 💗
The results 💗
The launch of JBL Land and its activities are neverending. Instead, we saw an opportunity to create a space that continouously grows with fun games and content being added periodically. JBL Land will also play host to a variety of special events through the year, most of which coinciding with real-life activations such as the JBL Snow Party, JBL Music Academy, and more. This process ensures the longevity of JBL Land, and the community are continouously surprised in every login.
This is
JBL Land 🎧