Other work
Other work
Other work
JBL wanted a new way to amp up their JBL True Wireless Campaign in the European region. But how could we take this beyond regular social ads while stepping into the boundaries of being creatively bold? To keep things unique, we created the #JBLFindYourFit campaign that put the audience on JBL's ads - quite literally.
JBL wanted a new way to amp up their JBL True Wireless Campaign in the European region. But how could we take this beyond regular social ads while stepping into the boundaries of being creatively bold? To keep things unique, we created the #JBLFindYourFit campaign that put the audience on JBL's ads - quite literally.
Discovering the next face of JBL
Discovering the next face of JBL
To amplify the campaign across nine countries, we created six storylines, making over 60 pieces of content for every market. The idea was to provide the audience with a tool where anyone and everyone could audition without being limited to location constraints. With #JBLFindYourFit, users could try on the JBL True Wireless Earbuds in a uniquely immersive way.
To amplify the campaign across nine countries, we created six storylines, making over 60 pieces of content for every market. The idea was to provide the audience with a tool where anyone and everyone could audition without being limited to location constraints. With #JBLFindYourFit, users could try on the JBL True Wireless Earbuds in a uniquely immersive way.
Our Approach
Our Approach
We worked with the Reface AI to create this playful tool, allowing users to swap their faces onto any of our pre-created ads. They could then share this highly personalized ad with their friends and families on their social platforms, further amplifying the campaign for JBL.
We worked with the Reface AI to create this playful tool, allowing users to swap their faces onto any of our pre-created ads. They could then share this highly personalized ad with their friends and families on their social platforms, further amplifying the campaign for JBL.
Our Process
Our Process
Our audience made over 174,000 face swaps within 48 hours of the campaign going live. The #JBLFindYourFit campaign was also shared across nine countries over 34,000 times, launching a hunt for the next face of JBL one face swap at a time.
Our audience made over 174,000 face swaps within 48 hours of the campaign going live. The #JBLFindYourFit campaign was also shared across nine countries over 34,000 times, launching a hunt for the next face of JBL one face swap at a time.
The Results
The Results
JBL wanted a new way to amp up their JBL True Wireless Campaign in the European region. But how could we take this beyond regular social ads while stepping into the boundaries of being creatively bold? To keep things unique, we created the #JBLFindYourFit campaign that put the audience on JBL's ads - quite literally.
Discovering the next face of JBL
To amplify the campaign across nine countries, we created six storylines, making over 60 pieces of content for every market. The idea was to provide the audience with a tool where anyone and everyone could audition without being limited to location constraints. With #JBLFindYourFit, users could try on the JBL True Wireless Earbuds in a uniquely immersive way.
Our Approach
Our Process
We worked with the Reface AI to create this playful tool, allowing users to swap their faces onto any of our pre-created ads. They could then share this highly personalized ad with their friends and families on their social platforms, further amplifying the campaign for JBL.
The Results
Our audience made over 174,000 face swaps within 48 hours of the campaign going live. The #JBLFindYourFit campaign was also shared across nine countries over 34,000 times, launching a hunt for the next face of JBL one face swap at a time.