Made SLAYMA merch 👕
Made SLAYMA merch 👕
Made SLAYMA merch 👕
And grew the
Hema community 🫶
And grew the
Hema community 🫶
And grew the
Hema community 🫶
Other work
Other work
From the digital space to the physical, we've transformed Hema into a cultural phenomenon and THE go-to brand for Gen Z.
From the digital space to the physical, we've transformed Hema into a cultural phenomenon and THE go-to brand for Gen Z.
Reinventing HEMA as a powerhouse for the next generation
Reinventing HEMA as a powerhouse for the next generation
This innovative lens is no ordinary entertainment piece; it provides an immersive AR experience that simulates the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users are not only educated but also entertained. The added spatial storytelling requires users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.
The campaign isn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.
This innovative lens is no ordinary entertainment piece; it provides an immersive AR experience that simulates the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users are not only educated but also entertained. The added spatial storytelling requires users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.
The campaign isn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.
HEMA x Gospooky 👻
HEMA x Gospooky 👻
We looked into the spontaneous and authentic nature of TikTok, creating content that was relatable and unpolished while featuring everyday HEMA items. We adopted the use of "Slayma", a term coined by the community for HEMA and the content we've created. Working with well-known TikTok creators, we introduced a reality TV inspired series that captured the essence of working in retail. A variety of comedic sketches were also made while we encouraged the community to "Run, Don't Walk" for the latest must-haves from HEMA.
We looked into the spontaneous and authentic nature of TikTok, creating content that was relatable and unpolished while featuring everyday HEMA items. We adopted the use of "Slayma", a term coined by the community for HEMA and the content we've created. Working with well-known TikTok creators, we introduced a reality TV inspired series that captured the essence of working in retail. A variety of comedic sketches were also made while we encouraged the community to "Run, Don't Walk" for the latest must-haves from HEMA.
We turned HEMA
into SLAYMA 💅
We turned HEMA
into SLAYMA 💅
We spilled
juice 🧃
We spilled
juice 🧃
We breathed life into HEMA's everyday charm on TikTok through "Juicytimes," a series about the relatable struggles and banter at the workplace. Inspired by real employee interactions, this campaign humanized HEMA, turning ordinary HEMA items like their tompouce and rookworsten into coveted collectables and positioning the brand as dynamic and relatable for the digital generation.
We breathed life into HEMA's everyday charm on TikTok through "Juicytimes," a series about the relatable struggles and banter at the workplace. Inspired by real employee interactions, this campaign humanized HEMA, turning ordinary HEMA items like their tompouce and rookworsten into coveted collectables and positioning the brand as dynamic and relatable for the digital generation.
Went back to school
for summer 📚
Went back to school
for summer 📚
Dive into the back-to-school season with Hema & GoSpooky’s interactive campaign, seamlessly blending digital and in-store experiences from TikTok activations to in-store engagements. Our vibrant initiative, crafted by a diverse group of creators, offers a dynamic and inclusive experience for students, celebrating the exciting return to education. Engage and explore with us!
Dive into the back-to-school season with Hema & GoSpooky’s interactive campaign, seamlessly blending digital and in-store experiences from TikTok activations to in-store engagements. Our vibrant initiative, crafted by a diverse group of creators, offers a dynamic and inclusive experience for students, celebrating the exciting return to education. Engage and explore with us!
Created Hema
digital collectables 🎨
Created Hema
digital collectables 🎨
We took iconic Hema classics like the scrumptious tompouce, mouth-watering rookworsten, and even those iconic uniforms, and gave them a digital makeover! Picture this: Stickers you can slap on your social media posts, and virtual clothes you can flaunt in the world of Roblox. It's all about letting our fabulous community truly #Slayma. Now that's how you make everyday items the talk of the virtual town!
We took iconic Hema classics like the scrumptious tompouce, mouth-watering rookworsten, and even those iconic uniforms, and gave them a digital makeover! Picture this: Stickers you can slap on your social media posts, and virtual clothes you can flaunt in the world of Roblox. It's all about letting our fabulous community truly #Slayma. Now that's how you make everyday items the talk of the virtual town!
From the digital space to the physical, we've transformed Hema into a cultural phenomenon and THE go-to brand for Gen Z.
Reinventing HEMA as a powerhouse for the next generation
This innovative lens is no ordinary entertainment piece; it provides an immersive AR experience that simulates the urgency and mechanics of actual CPR. Using the catchy rhythm of 'Stayin’ Alive,' a known reference for proper compression tempo, users are not only educated but also entertained. The added spatial storytelling requires users to actively follow the instructor, imitating the movements and pressures of a real-life CPR scenario.
The campaign isn’t just a demonstration of AR's capabilities, but a testament to the potential of technology to facilitate radical improvements in health and well-being.
HEMA x Gospooky 👻
We looked into the spontaneous and authentic nature of TikTok, creating content that was relatable and unpolished while featuring everyday HEMA items. We adopted the use of "Slayma", a term coined by the community for HEMA and the content we've created. Working with well-known TikTok creators, we introduced a reality TV inspired series that captured the essence of working in retail. A variety of comedic sketches were also made while we encouraged the community to "Run, Don't Walk" for the latest must-haves from HEMA.
We turned HEMA
into SLAYMA 💅
We breathed life into HEMA's everyday charm on TikTok through "Juicytimes," a series about the relatable struggles and banter at the workplace. Inspired by real employee interactions, this campaign humanized HEMA, turning ordinary HEMA items like their tompouce and rookworsten into coveted collectables and positioning the brand as dynamic and relatable for the digital generation.
We spilled juice 🧃
Went back to school
for summer 📚
Dive into the back-to-school season with Hema & GoSpooky’s interactive campaign, seamlessly blending digital and in-store experiences from TikTok activations to in-store engagements. Our vibrant initiative, crafted by a diverse group of creators, offers a dynamic and inclusive experience for students, celebrating the exciting return to education. Engage and explore with us!
Created Hema
digital collectables 🎨
We took iconic Hema classics like the scrumptious tompouce, mouth-watering rookworsten, and even those iconic uniforms, and gave them a digital makeover! Picture this: Stickers you can slap on your social media posts, and virtual clothes you can flaunt in the world of Roblox. It's all about letting our fabulous community truly #Slayma. Now that's how you make everyday items the talk of the virtual town!