Other work
Other work
Other work
Celebrating every booty with hardcore denim
Celebrating every booty with hardcore denim
Did you know that most people buy jeans because it makes their booty look good? G-Star RAW, the hardcore denim brand, was aware of this and wanted to celebrate this insight uniquely. And they turned to TikTok for this.
Did you know that most people buy jeans because it makes their booty look good? G-Star RAW, the hardcore denim brand, was aware of this and wanted to celebrate this insight uniquely. And they turned to TikTok for this.
Holding onto our belief that we should always make TikToks and not ads, we sought out to create native content by TikTokers for TikTokers. By compiling insights on what would excite the audience, we pushed G-Star RAW's TikTok channel to a higher level.
Holding onto our belief that we should always make TikToks and not ads, we sought out to create native content by TikTokers for TikTokers. By compiling insights on what would excite the audience, we pushed G-Star RAW's TikTok channel to a higher level.
Our Approach
Our Approach
We created a variety of content that celebrated the booty with jeans in conjunction with the 'Say It With Your Booty' campaign featuring the legendary Snoop Dogg. Various denim tutorials further solidified the brand as THE denim brand on TikTok for whenever anyone needed denim tips.
We created a variety of content that celebrated the booty with jeans in conjunction with the 'Say It With Your Booty' campaign featuring the legendary Snoop Dogg. Various denim tutorials further solidified the brand as THE denim brand on TikTok for whenever anyone needed denim tips.
Our Process
Our Process
G-Star RAW's TikTok channel grew to over 100k followers, clocking in over 103M views in total. We pushed the boundaries on content, pushing G-Star RAW to become the best fashion brand on TikTok.
G-Star RAW's TikTok channel grew to over 100k followers, clocking in over 103M views in total. We pushed the boundaries on content, pushing G-Star RAW to become the best fashion brand on TikTok.
The Results
The Results
Celebrating every booty with hardcore denim
Did you know that most people buy jeans because it makes their booty look good? G-Star RAW, the hardcore denim brand, was aware of this and wanted to celebrate this insight uniquely. And they turned to TikTok for this.
Our Approach
Holding onto our belief that we should always make TikToks and not ads, we sought out to create native content by TikTokers for TikTokers. By compiling insights on what would excite the audience, we pushed G-Star RAW's TikTok channel to a higher level.
We created a variety of content that celebrated the booty with jeans in conjunction with the 'Say It With Your Booty' campaign featuring the legendary Snoop Dogg. Various denim tutorials further solidified the brand as THE denim brand on TikTok for whenever anyone needed denim tips.
Our Process
G-Star RAW's TikTok channel grew to over 100k followers, clocking in over 103M views in total. We pushed the boundaries on content, pushing G-Star RAW to become the best fashion brand on TikTok.
The Results