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Who's ready to be a part of Dune: Part Two?
Who's ready to be a part of Dune: Part Two?
Who's ready to be a part of Dune: Part Two?
According to the NRG Future of Film, Snapchatters tend to make it to a movie release 1.7x more than those who don't Snap. So we thought, let's give them a reason to ride the debut wave of Dune: Part Two using the very thing they like best - an epic AR lens!
According to the NRG Future of Film, Snapchatters tend to make it to a movie release 1.7x more than those who don't Snap. So we thought, let's give them a reason to ride the debut wave of Dune: Part Two using the very thing they like best - an epic AR lens!
According to the NRG Future of Film, Snapchatters tend to make it to a movie release 1.7x more than those who don't Snap. So we thought, let's give them a reason to ride the debut wave of Dune: Part Two using the very thing they like best - an epic AR lens!
But having a great idea is only a part of the job. Through complex processes of 3D modelling, animation, and visual effects, we were able to recreate the best look and feel of the movie on AR. Our teams ran through multiple iterations of the experience, fine-tuning every detail to create the ultimate lens that celebrated Dune: Part Two at its best.
But having a great idea is only a part of the job. Through complex processes of 3D modelling, animation, and visual effects, we were able to recreate the best look and feel of the movie on AR. Our teams ran through multiple iterations of the experience, fine-tuning every detail to create the ultimate lens that celebrated Dune: Part Two at its best.
But having a great idea is only a part of the job. Through complex processes of 3D modelling, animation, and visual effects, we were able to recreate the best look and feel of the movie on AR. Our teams ran through multiple iterations of the experience, fine-tuning every detail to create the ultimate lens that celebrated Dune: Part Two at its best.
The journey of Dune: Part Two on AR
The journey of Dune: Part Two on AR
The journey of Dune: Part Two on AR
For this experience, we wanted to tap into a familiar storyline of the Dune franchise. In the movie, learning to ride a sandworm is depicted as a coming-of-age ceremony for the residents of Arrakis. It also becomes a pivotal moment for the lead's life when he joins the tribe, so we decided to welcome every Snapchatter into a Fremen by allowing them to ride the sandworm.
For this experience, we wanted to tap into a familiar storyline of the Dune franchise. In the movie, learning to ride a sandworm is depicted as a coming-of-age ceremony for the residents of Arrakis. It also becomes a pivotal moment for the lead's life when he joins the tribe, so we decided to welcome every Snapchatter into a Fremen by allowing them to ride the sandworm.
For this experience, we wanted to tap into a familiar storyline of the Dune franchise. In the movie, learning to ride a sandworm is depicted as a coming-of-age ceremony for the residents of Arrakis. It also becomes a pivotal moment for the lead's life when he joins the tribe, so we decided to welcome every Snapchatter into a Fremen by allowing them to ride the sandworm.
Our Approach
Our Approach
Our Approach
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Master the
Sandworm 👻
Master the
Sandworm 👻
Master the
Sandworm 👻