Other work
Other work
Other work
In 2023, Gris Dior set out to become a cultural icon that celebrates its future advocates. So we introduced the Gris Dior Self Express experience. A co-creation tool that allowed the new generation to showcase their creativity, individuality, and their intepretation of the fluidity of grey.
In 2023, Gris Dior set out to become a cultural icon that celebrates its future advocates. So we introduced the Gris Dior Self Express experience. A co-creation tool that allowed the new generation to showcase their creativity, individuality, and their intepretation of the fluidity of grey.
In 2023, Gris Dior set out to become a cultural icon that celebrates its future advocates. So we introduced the Gris Dior Self Express experience. A co-creation tool that allowed the new generation to showcase their creativity, individuality, and their intepretation of the fluidity of grey.
Inspiring the next generation of self-expresssionists
Inspiring the next generation of self-expresssionists
Inspiring the next generation of self-expresssionists
For this campaign, we looked into platforms that aligned with how we painted grey - a safe space free of boundaries and stigma. We landed on the exclusive effects on TikTok, allowing every user to try out our effect as they embraced the beauty of grey, and the beauty within themselves.
For this campaign, we looked into platforms that aligned with how we painted grey - a safe space free of boundaries and stigma. We landed on the exclusive effects on TikTok, allowing every user to try out our effect as they embraced the beauty of grey, and the beauty within themselves.
For this campaign, we looked into platforms that aligned with how we painted grey - a safe space free of boundaries and stigma. We landed on the exclusive effects on TikTok, allowing every user to try out our effect as they embraced the beauty of grey, and the beauty within themselves.
Our Approach
Our Approach
Our Approach
We tapped into the native habits of TikTok users when creating the Gris Dior Self-Express filter, providing personalized experiences as 3 snapshots were taken each time. The filter was paired with the "Dare to Grey" soundtrack as a background tune.
We tapped into the native habits of TikTok users when creating the Gris Dior Self-Express filter, providing personalized experiences as 3 snapshots were taken each time. The filter was paired with the "Dare to Grey" soundtrack as a background tune.
We tapped into the native habits of TikTok users when creating the Gris Dior Self-Express filter, providing personalized experiences as 3 snapshots were taken each time. The filter was paired with the "Dare to Grey" soundtrack as a background tune.
Our Process
Our Process
Our Process