Other work
Other work
Other work
To celebrate the 2023 holiday season, DIOR wanted to bring the magic of the Jardin des Tuileries to life. But how can we create an activation that would capture, entertain, and convert loyal fans users?
To celebrate the 2023 holiday season, DIOR wanted to bring the magic of the Jardin des Tuileries to life. But how can we create an activation that would capture, entertain, and convert loyal fans users?
Enter the Dior Garden of Dreams
Enter the Dior Garden of Dreams
We turned to the magic of portal lenses, allowing the audience to bring their Garden of Dreams into their own homes. By utilizing webAR, we were able to open the doors of the gardens on a world scale with zero limitations.
Our approach
Creating a world experience using webAR technology proved its challenges, as we wanted to retain the high quality look and feel of DIOR without compromising on the user experience. We looked to stretch all possibilities of webAR in hopes to shape The Garden of Dreams just as we envisioned.
Our process
Following multiple scale down works and experimentations, we successfully launched The Garden of Dreams experience with DIOR for the 2023 festivities. We also created 3 mini games that further allowed DIOR to showcase a variety of their iconic holiday collections while keeping their audience excited, entertained, and engaged throughout.
The results
To celebrate the 2023 holiday season, DIOR wanted to bring the magic of the Jardin des Tuileries to life. But how can we create an activation that would capture, entertain, and convert loyal fans users?
To celebrate the 2023 holiday season, DIOR wanted to bring the magic of the Jardin des Tuileries to life. But how can we create an activation that would capture, entertain, and convert loyal fans users?
Enter the Dior
Garden of Dreams
We turned to the magic of portal lenses, allowing the audience to bring their Garden of Dreams into their own homes. By utilizing webAR, we were able to open the doors of the gardens on a world scale with zero limitations.
Our approach
Following multiple scale down works and experimentations, we successfully launched The Garden of Dreams experience with DIOR for the 2023 festivities. We also created 3 mini games that further allowed DIOR to showcase a variety of their iconic holiday collections while keeping their audience excited, entertained, and engaged throughout.
The results
Creating a world experience using webAR technology proved its challenges, as we wanted to retain the high quality look and feel of DIOR without compromising on the user experience. We looked to stretch all possibilities of webAR in hopes to shape The Garden of Dreams just as we envisioned.
Our process
We turned to the magic of portal lenses, allowing the audience to bring their Garden of Dreams into their own homes. By utilizing webAR, we were able to open the doors of the gardens on a world scale with zero limitations.
Our approach
Creating a world experience using webAR technology proved its challenges, as we wanted to retain the high quality look and feel of DIOR without compromising on the user experience. We looked to stretch all possibilities of webAR in hopes to shape The Garden of Dreams just as we envisioned.
Our process
The results
Following multiple scale down works and experimentations, we successfully launched The Garden of Dreams experience with DIOR for the 2023 festivities. We also created 3 mini games that further allowed DIOR to showcase a variety of their iconic holiday collections while keeping their audience excited, entertained, and engaged throughout.