Try your
outfit here 👻
Try your
outfit here 👻
Try your
outfit here 👻
Try your
outfit here 👻
Try your
outfit here 👻
Other work
Other work
Other work
Other work
Other work
Through the acquisition of iconic statues and buildings worldwide, we achieved a cumulative impressions of nearly 50 million. The content's relevance and resonance with the audience translated into commendable share rates, reaching approximately 2% in top-performing markets, a notable accomplishment in the AR landscape, where the benchmarks are 1.1 to 1.5% on average.
The results 💗
50M
Impressions
2%
Share rate
AR Benchmarks
1.5%
50M
2%
1.5%
Impressions
Share rate
AR Benchmarks
AR Benchmarks
Impressions
Share rate
1.5%
50M
2%
To promote the Barbie movie premiering on July 21, Warner Bros. Discovery, Gospooky, and Snapchat launched an AR campaign featuring virtual clothing try-on and worldwide Landmarker experiences in Snapchat.
To promote the Barbie movie premiering on July 21, Warner Bros. Discovery, Gospooky, and Snapchat launched an AR campaign featuring virtual clothing try-on and worldwide Landmarker experiences in Snapchat.
To promote the Barbie movie premiering on July 21, Warner Bros. Discovery, Gospooky, and Snapchat launched an AR campaign featuring virtual clothing try-on and worldwide Landmarker experiences in Snapchat.
Jumping into the world of Barbieland
Jumping into the world into Barbieland
Jumping into the world into Barbieland
This feature included designs inspired by the on-screen outfits of stars Margot Robbie and Ryan Gosling, bringing a piece of the movie magic directly to the users.
This feature included designs inspired by the on-screen outfits of stars Margot Robbie and Ryan Gosling, bringing a piece of the movie magic directly to the users.
This feature included designs inspired by the on-screen outfits of stars Margot Robbie and Ryan Gosling, bringing a piece of the movie magic directly to the users.
Visit Barbieland
using Snapchat 👻
Visit Barbieland
using Snapchat 👻
Visit Barbieland
using Snapchat 👻
Building Barbieland 🎀
Building Barbieland 🎀
Building Barbieland 🎀
We transformed the most iconic statues and buildings around the world into Bar- bie-themed dollhouses. The launch took place at the Statue of Liberty in New York, the TCL Chinese Theatre in Los Angeles, the Capitol Building in Washing- ton, D.C., as well as at the Eiffel Tower in Paris, the Colosseum in Rome, Tower Bridge in London, the Sydney Harbour Bridge in Australia, and the Brandenburg Gate in Berlin.
We transformed the most iconic statues and buildings around the world into Bar- bie-themed dollhouses. The launch took place at the Statue of Liberty in New York, the TCL Chinese Theatre in Los Angeles, the Capitol Building in Washing- ton, D.C., as well as at the Eiffel Tower in Paris, the Colosseum in Rome, Tower Bridge in London, the Sydney Harbour Bridge in Australia, and the Brandenburg Gate in Berlin.
We transformed the most iconic statues and buildings around the world into Bar- bie-themed dollhouses. The launch took place at the Statue of Liberty in New York, the TCL Chinese Theatre in Los Angeles, the Capitol Building in Washing- ton, D.C., as well as at the Eiffel Tower in Paris, the Colosseum in Rome, Tower Bridge in London, the Sydney Harbour Bridge in Australia, and the Brandenburg Gate in Berlin.
The results 💗
Through the acquisition of iconic statues and buildings worldwide, we achieved a cumulative impressions of nearly 50 million. The content's relevance and resonance with the audience translated into commendable share rates, reaching approximately 2% in top-performing markets, a notable accomplishment in the AR landscape, where the benchmarks are 1.1 to 1.5% on average.
To promote the Barbie movie premiering on July 21, Warner Bros. Discovery, Gospooky, and Snapchat launched an AR campaign featuring virtual clothing try-on and worldwide Landmarker experiences in Snapchat.
Jumping into the world into Barbieland
Visit Barbieland
using Snapchat 👻
This feature included designs inspired by the on-screen outfits of stars Margot Robbie and Ryan Gosling, bringing a piece of the movie magic directly to the users.
We transformed the most iconic statues and buildings around the world into Bar- bie-themed dollhouses. The launch took place at the Statue of Liberty in New York, the TCL Chinese Theatre in Los Angeles, the Capitol Building in Washing- ton, D.C., as well as at the Eiffel Tower in Paris, the Colosseum in Rome, Tower Bridge in London, the Sydney Harbour Bridge in Australia, and the Brandenburg Gate in Berlin.
Building Barbieland 🎀
The results 💗
Through the acquisition of iconic statues and buildings worldwide, we achieved a cumulative impressions of nearly 50 million. The content's relevance and resonance with the audience translated into commendable share rates, reaching approximately 2% in top-performing markets, a notable accomplishment in the AR landscape, where the benchmarks are 1.1 to 1.5% on average.