Other work
Other work
Other work
In 2023, Dutch comedian Bas Hoeflaak broke the nation with his original song "I'm going to play so well on my flute" on the TV show, LOL: Last One Laughing. But how can you leverage something that has already gone viral?
In 2023, Dutch comedian Bas Hoeflaak broke the nation with his original song "I'm going to play so well on my flute" on the TV show, LOL: Last One Laughing. But how can you leverage something that has already gone viral?
Involving the community for one last laugh
Involving the community for one last laugh
We created the Verse Challenge campaign, welcoming the community to co-create UGC content with Amazon Prime Video and Bas Hoeflaak on TikTok. Users were empowered to create their own lyrics that tied well to the catchy flute tune - unknowingly spreading the culture to their circles organically.
We created the Verse Challenge campaign, welcoming the community to co-create UGC content with Amazon Prime Video and Bas Hoeflaak on TikTok. Users were empowered to create their own lyrics that tied well to the catchy flute tune - unknowingly spreading the culture to their circles organically.
Our Approach
Our Approach
The use of the native TikTok duetting feature made it simple and recognizable for the community to sing and play along to our content. Bas' original song continued to flood the platform and when people grew tired of the song, we created comedic sketches to capture that feeling we know all-too-well.
The use of the native TikTok duetting feature made it simple and recognizable for the community to sing and play along to our content. Bas' original song continued to flood the platform and when people grew tired of the song, we created comedic sketches to capture that feeling we know all-too-well.
Our Process
Our Process
By tapping into the relevant feeling of content fatigue and turning it into something hilarious on TikTok, we garnered 340 duets and over 150k engagements. The campaign also clocked a whooping 4 million views, making it one very successful social campaign.
By tapping into the relevant feeling of content fatigue and turning it into something hilarious on TikTok, we garnered 340 duets and over 150k engagements. The campaign also clocked a whooping 4 million views, making it one very successful social campaign.
The Results
The Results
In 2023, Dutch comedian Bas Hoeflaak broke the nation with his original song "I'm going to play so well on my flute" on the TV show, LOL: Last One Laughing. But how can you leverage something that has already gone viral?
Involving the community for one last laugh
We created the Verse Challenge campaign, welcoming the community to co-create UGC content with Amazon Prime Video and Bas Hoeflaak on TikTok. Users were empowered to create their own lyrics that tied well to the catchy flute tune - unknowingly spreading the culture to their circles organically.
Our Approach
Our Process
The use of the native TikTok duetting feature made it simple and recognizable for the community to sing and play along to our content. Bas' original song continued to flood the platform and when people grew tired of the song, we created comedic sketches to capture that feeling we know all-too-well.
By tapping into the relevant feeling of content fatigue and turning it into something hilarious on TikTok, we garnered 340 duets and over 150k engagements. The campaign also clocked a whooping 4 million views, making it one very successful social campaign.
The Results