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We granted early access to the "American Dream" But only if you dreamed it
We granted early access to the "American Dream" But only if you dreamed it
We granted early access to the "American Dream" But only if you dreamed it
The journey to enter the United States is a gruelling one. Rapper 21 Savage knows this all too well - having only obtaining his green card in 2023. His third studio album, American Dream, served as a creative space for him to tell his story...so we knew we had to celebrate that with a bang.
The journey to enter the United States is a gruelling one. Rapper 21 Savage knows this all too well - having only obtaining his green card in 2023. His third studio album, American Dream, served as a creative space for him to tell his story...so we knew we had to celebrate that with a bang.
The journey to enter the United States is a gruelling one. Rapper 21 Savage knows this all too well - having only obtaining his green card in 2023. His third studio album, American Dream, served as a creative space for him to tell his story...so we knew we had to celebrate that with a bang.
The TikTok experience we created were available for all to use, and TikTokkers could interact with it as they pleased. However, only the immigrants who dared to dream were given access to the single from 21 Savage's third studio album, American Dream. This exclusivity allowed us to celebrate Green Card holders like 21 Savage himself, while giving immigrants an advantage over the rest for the first time in history.
The TikTok experience we created were available for all to use, and TikTokkers could interact with it as they pleased. However, only the immigrants who dared to dream were given access to the single from 21 Savage's third studio album, American Dream. This exclusivity allowed us to celebrate Green Card holders like 21 Savage himself, while giving immigrants an advantage over the rest for the first time in history.
The TikTok experience we created were available for all to use, and TikTokkers could interact with it as they pleased. However, only the immigrants who dared to dream were given access to the single from 21 Savage's third studio album, American Dream. This exclusivity allowed us to celebrate Green Card holders like 21 Savage himself, while giving immigrants an advantage over the rest for the first time in history.
Our Process
Our Process
Our Process
American Dream is the tellings of 21 Savage's journey, and we wanted to honor this best we could. So what better way to celebrate him and his dreams, than to celebrate those who dare to share this journey? Via an interactive TikTok filter, we were able to provide immigrants with an advantage that no one else could - early access to 21 Savage's sound.
American Dream is the tellings of 21 Savage's journey, and we wanted to honor this best we could. So what better way to celebrate him and his dreams, than to celebrate those who dare to share this journey? Via an interactive TikTok filter, we were able to provide immigrants with an advantage that no one else could - early access to 21 Savage's sound.
American Dream is the tellings of 21 Savage's journey, and we wanted to honor this best we could. So what better way to celebrate him and his dreams, than to celebrate those who dare to share this journey? Via an interactive TikTok filter, we were able to provide immigrants with an advantage that no one else could - early access to 21 Savage's sound.
Our Approach
Our Approach
Our Approach